From audience design and campaign planning to real-time optimization and in-time analytics, our infrastructure ensures smart choices, precise control and measurable improvement of ROI for successful data-driven marketing. Every day, our system’s powerful infrastructure controls billions of advertising decisions whilst analysing trillions of customer attributes. Enormous, fast and, above all, intelligent, its Internet-scale architecture manages to continuously optimize, analyse and deliver data-driven marketing results to fully empower your business.
Our all-in one, flexible and ascendable infrastructure was designed with a sole purpose; to guide the future of digital advertising. Investing 15 years of development, our engineers have managed to build a highly-advanced technological platform that meets the expectations of both open source and proprietary technologies. This powerful and flexible solution is a perfect match for the steep market demands for redundancy, horizontal scalability and operational efficiencies.
Every minute of every day, our intelligent learninging algorithms process vast amounts of data moving through our system. When that information meets our low-latency database infrastructure, these powerful algorithms are able to make instantaneous decisions and provide real-time insights into audiences, reach, lookalikes, value and the likelihood that a user will respond to a given creative. With each new impression received, the data grows, while your business is further empowered with valuable real-time graphic reports on your win-rates, performance and other important indicators.
Our platform’s ultra-modern architecture and global footprint are optimized for both high-frequency and low-latency operations such as real-time analytics or programmatic advertising. As a result, our platform is able to support even the most demanding proprietary, instant-response databases and machine-learning algorithms for peak campaign performance and optimization.
Our world is receiving a new layer of digital skin and the Internet of things (IoT) has entered the mainstream. To meet your brand’s increasing demand for connectivity and access upon the reams of information it can provide, we’ve created a new generation of ad serving cloud technology, intelligently empowered to manage ad inventory on billions of gadgets.
With this paradigm shift, we’ve moved beyond conventional digital marketing channels and entered the future in which the convergence of programmatic advertising and the Internet of Things (IoT) ensures that every single ad is viewed by the right person, at the right time, on the right device. Consumers should receive only relevant and quality advertising messages and the promise of programmatic has been to reach the right consumer at the right time in the right place with the right message.